The launch of the Summer Splash Flagship Store provides a opportunity for Psycho Bunny to connect with a significant GenZ audience where they spend their time.
Within the first 30 minutes, the Pool Floatie free UGC was sold out. In the first 10 days since launch, Psycho Bunny on Roblox had generated over seven million brand impressions, 220,000 in-store product interactions, and over 5,000 items claimed/sold.
“Partnering with MVG and Super League allows us to blend our brand’s unique identity with the creative possibilities of Roblox,” says Bertrand Cesvet, Executive Creative Director at Psycho Bunny.
“We’re excited to see fans who grew up with Psycho Bunny re-engage, or those who currently wear our clothing enjoy the drops, the shop and clothing for sale.”
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