Aura (AURA) , a culture token built on the Solana blockchain, has piqued the attention of the crypto community after a parabolic surge over the last 24 hours. In particular, the coin has skyrocketed by over 5,500% in just a single day.
The extraordinary price pump has left many traders booking fat profits. However, the dramatic spike in the memecoin has attracted concerns over an impending rug pull with analysts claiming the spike is artificially engineered.
Aura’s Dramatic Surge from $0.001 to $0.059
The AURA token was launched back on May 30, 2024. This Solana-based token was designed to combine social engagement and digital culture into blockchain applications. However, the price of the token has remained relatively low over the past one year until yesterday when the token faced a parabolic surge.
As per data by CoinMarketCap, AURA skyrocketed from $0.001 to $0.059 as at the time of writing. This marks a 5,543% surge over the last 24 hours. Coingecko data also shows that Aura tops today’s gainers list after the extraordinary price surge.
Additionally, the market cap for the token has surged from $1.012 million to $54.94 million over the last 24 hours. Aura’s trading volume has also surged by 36,222% in the same period. The trading volume has climbed to $37.5 million indicating increased interest and activity by memecoin investors.
Traders Book Profits After AURA’s Parabolic Rally
After the dramatic surge to $0.059, several traders have taken the opportunity to book significant profits from AURA. In one incident reported by Lookonchain, a trader identified by wallet address FvaB…LfPm booked $104,000 profit after selling all his Aura token holdings.
The trader had previously used $24,000 to buy 2.87 million Aura tokens 5 months ago. However, the culture token dropped by 90%. After the recent price pump, the trader made the sale of all the holdings for $128,000 allowing him to recoup his losses and make a profit.
Hope your underwater bags bounce back like this trader's—turning a 90% drawdown into a $104K(+433%) profit.
5 months ago, trader FvaBFc spent $24K to buy 2.87M $aura, only to see it crash over 90%.
But today, $aura suddenly surged 35x.
He sold all 2.87M $aura for $128K—more… pic.twitter.com/HOafPKR3NK
— Lookonchain (@lookonchain) June 11, 2025
In another incident reported by Dexcheck AI, a whale used $62,000 to buy 19 million AURA tokens just an hour before the meteoritic surge. This whale purchased the tokens at an average price of $0.0032 per token. With the price rallying massively, the whale sold 3.1 million AURA in several trades, allowing him to book a $56,000 profit. Whale still holds a significant number of tokens with a significant unbooked profit.
“They still hold over 16M $AURA, worth an excess of $800,000 at the current price. $62,000 total investment, $780,000 total profit, $56,000 realized at 500% ROI,” Dexcheck AI posted.
Other traders have also confirmed unrealized profits on the token. Another trader flaunted $698,154 unrealized profit on his AURA holdings on X (formerly Twitter).
Analysts Raise Concerns over Potential Rug Pull
While the recent surge in the price of the AURA token is a trader’s dream, several analysts have warned that the surge could be artificial to trap investors for a rug pull. Notably, crypto analyst DeFi Angel has expressed her criticism for Aura’s surge claiming it is not backed by any fundamental reason.
“There’s almost zero fundamental reason for this pump. No partnership news, No product launch, No organic hype,” DeFi Angel shared.
Additionally, David – a top crypto scam hunting specialist, has flagged the AURA culture token as a Level 1 basic scam. He claims that the token lacks utility thus a potential rug pull.
“It’s an old coin, created May 30, 2024. But it’s designed for a Rug Pull! They got lucky bcz I didn’t start this work at that time. I should’ve called it a scam and sorted it Level 1 – Basic Scam!” David wrote.
According to David, the token had also pumped to $70 million market cap previously but dipped to $600K. This suggests that the current parabolic surge could be yet another attempt to rug investors. The token distribution amongst holders also raises concerns.
Data shows that most of the old token holders exited the market with the market now made up of fresh holders. Additionally, most top holders never bought the token but rather received their holdings from transfers or splits.
“This chart shows top holders. Many never bought, only received from other wallets (transfers or splits),” David remarked.
These factors add to the concerns of market manipulation by an internal group trying to artificially pump the price of the token. Therefore, even though the recent rally has made some enormous profits for some investors, the question of Aura (AURA) token’s sustainability is rather a hot subject for discussion.
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