ASEAN announces its entry into the metaverse with “ImaginASEAN,” a Roblox game promoting Southeast Asian tourism, offering players a chance to explore and win trips.
ASEAN enters the metaverse with the launch of “ImaginASEAN,” an immersive Roblox game designed to promote Southeast Asian tourism. This initiative, developed in collaboration with Cosmow, a leading metaverse game studio, underscores ASEAN’s commitment to leveraging digital innovation to enhance tourism. Set to launch on World Tourism Day, September 27th, “ImaginASEAN” offers a unique, interactive experience that allows players worldwide to explore Southeast Asia’s rich cultural heritage and diverse attractions.
The game represents a significant step in ASEAN’s strategy to embrace digital transformation, positioning Southeast Asia as a unified and attractive tourism destination. Players will engage with the region’s iconic landmarks, traditional garments, and cultural elements within a virtual environment, effectively blending tourism promotion with digital gaming.
A key feature of “ImaginASEAN” is its interactive mini-games, where players can explore the cultural and historical landmarks of ASEAN member states. Additionally, players can customize their avatars with Southeast Asian-themed virtual garments, promoting the rich diversity of the region. The game also includes a scavenger hunt, where players uncover hidden messages about ASEAN’s cultural heritage, with the opportunity to win exclusive in-game rewards and real-world prizes.
Top players who successfully complete the scavenger hunt will be entered into a drawing for a chance to win an unforgettable trip to Southeast Asia, sponsored by Agoda and AirAsia. Prizes include travel to two ASEAN destinations, along with AgodaCash for hotel bookings, offering winners a firsthand experience of the region.
This groundbreaking initiative not only celebrates ASEAN Day but also marks the organization’s first venture into the metaverse, showcasing its innovative approach to tourism promotion. By integrating gaming with cultural education, ASEAN aims to foster greater awareness and appreciation of Southeast Asia’s unique offerings, driving both cultural exchange and economic growth.
As ASEAN continues to push the boundaries of digital tourism, “ImaginASEAN” stands as a testament to the region’s forward-thinking approach, ensuring that Southeast Asia remains a top global destination in the digital age. The full terms and conditions for participation in “ImaginASEAN” will be announced closer to the launch date, setting the stage for an exciting new chapter in ASEAN’s tourism strategy.
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