Sofia, Bulgaria, June 27, 2024 — AdEx has introduced a revamped platform designed to bridge Web3 advertisers with the broader Web2 audience. This update brings several technological advancements, focusing on Artificial Intelligence (AI) and Zero-Knowledge (ZK) privacy protocols to enhance ad performance and user privacy.
AdEx’s latest platform offers several significant improvements for advertisers. Campaign fees have been reduced to 7%, with a further reduction to 4% for those using ADX tokens. Additionally, advertisers depositing over $10,000 will receive a 30% bonus, maximizing their advertising budgets. The redesign emphasizes advertiser needs, integrating with Supply-Side Platforms (SSPs) to expand ad inventory and offering a range of payment methods, including cryptocurrencies like USDT, USDC, ADX, and DAI. Support for the Polygon network aims to facilitate faster transactions with lower fees.
Since its inception in 2017, AdEx has evolved from a crowdfunding project to a sophisticated platform in the digital advertising sector. The company initially raised over $10 million and has since added features like the Ambire Wallet and undergone multiple rebranding phases. The current update continues this progression, focusing on integrating advanced technologies to improve advertising effectiveness and privacy.
AdEx was established to address key inefficiencies in online advertising, such as ad fraud, lack of transparency, and user privacy concerns. Initially a decentralized ad exchange, AdEx has pivoted to a Demand-Side Platform (DSP) catering to Web3 advertisers, enabling them to reach new audiences through programmatic advertising. The platform is known for its low fees, premium publisher network, stablecoin payment options, and enhanced security measures.
The recent update follows a successful $10 million crowdfunding campaign and introduces new technologies designed to optimize ad performance. The integration of AI aims to refine targeting and efficiency, while ZK protocols ensure user privacy. These enhancements position AdEx as a leading solution in the digital advertising industry.
With this launch, AdEx continues to prioritize technological integration and platform usability, addressing the evolving needs of the digital advertising market. The company aims to provide Web3 advertisers with effective tools to engage with broader audiences while maintaining privacy and efficiency.
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