The Web3 world remains complex and challenging in 2024, with potential risks and volatile markets making the transition from a fiat-based company to one that embraces blockchain technology feel quite daunting for fiat-based companies. Seasoned guidance is crucial for navigating these uncharted waters, and many companies are in need of essential hand-holding to ensure a smooth and secure transition into the decentralized future.
In a valuable pivot, blockchain-based content licensing platform MILC (Media Industry Licensing Content) redefined its vision and broadened its scope, establishing itself as a leader in the Web3 consulting space. Under the guidance of Founder and CEO Hendrik Hey (also the founder of Welt der Wunder), MILC’s journey from a solely crypto-focused entity to a Web3 consulting enterprise exemplifies innovation and strategic foresight, with a vision of helping fiat-based companies transition smoothly into the decentralized world.
We had the privilege of sitting down with Hey to delve into the genesis of this pivotal decision. As just one piece of MILC’s extensive portfolio of groundbreaking projects, this initiative highlights his visionary leadership. We encourage the public to stay tuned for more exciting announcements from MILC in the coming months — this is just the beginning.
Web3 Consulting for Every Business
Hey’s early foray into the world of Web3 and blockchain was met with skepticism from friends and colleagues. He recounts, “My friends were looking at me like I was a member of the mafia! ‘What is Bitcoin? What are you doing?’ they would ask.”
However, as time passed, their curiosity and intrigue grew into a genuine interest. “One year later, it was like, ‘I made my first investment, bought a piece of Bitcoin somewhere. What do you recommend?’” Hey says.
This growing crypto attraction among his peers sparked the idea for MILC’s Web3 consulting services. “Wherever I am, there’s always someone asking me, ‘How can I do it? Where should I invest? Is there something in it for my company?’”
The constant barrage of questions Hey received on a daily basis highlighted a significant gap in the market: The need for reliable, comprehensive guidance in the burgeoning field of Web3 and blockchain technology.
Done-With-You Service Approach
Hey recognizes that many traditional companies face significant challenges in organizing contracts and operations within the decentralized framework of blockchain. MILC’s Web3 consulting services are designed to demystify blockchain technology for traditional businesses. They guide companies through the complexities of tokenization, helping them understand how these new tools can transform their operations and providing comprehensive support, from market analysis and white paper creation to token distribution and marketing strategies.
One of the key differentiators of MILC’s consulting service is its hands-on approach.
“We hold your hand through the whole process,” Hey notes. “When I got started, I was always looking for that kind of consultant, but you tend to get people ‘blowing smoke’ and producing a lot of paper — and then they tell you to go to market. But if it doesn’t work, it’s your company’s fault, not the consultant’s. We do it better.”
MILC ensures that clients are not left to navigate the complexities of the blockchain market alone. Instead, they offer a “Done-With-You” service, providing end-to-end support to ensure successful implementation and execution. MILC even handles the complete distribution of crypto for their clients.
“There are interesting projects that are built for this world,” Hey says. “We want to help those projects get into Web3 with no fuss.”
Future Prospects and Green Energy
In addition to its consulting venture, MILC is also pioneering a green energy project. Leveraging blockchain technology, this initiative aims to create a decentralized energy market, connecting producers directly with consumers through a tokenization system. This project promises to have a profound impact on the energy sector and broader society, and more details will be revealed soon.
“Contracts are not organized; they are not one company. If we add a token on top of all that we can all agree on, it would act as centralized,” Hey explains. “The idea is to create a unified system where transactions are seamless and efficient. I pay with a token, and I don’t care if my energy comes from your roof, your car, or some river in Norway. Like the dollar in the world economy. Everybody has accepted the dollar as the centralized medium. On the token side, the dollar doesn’t matter anymore because we are talking about kilowatts, not dollars now.”
This project is still in the works, with some pretty big names attached. Hey says to “keep an eye out for what’s coming.”
Creating the Media Verse
While Web3 consulting is its major focus this year, MILC continues to develop its media marketplace within the Metaverse. This “media verse” aims to revolutionize content consumption and interaction.
MILC’s steps over the past year are nothing short of visionary. With the launch of their comprehensive Web3 consulting services, they are well-positioned to lead in multiple industries. As they continue to innovate and expand, the future looks incredibly promising for MILC and its stakeholders. As mentioned in our introduction, we strongly recommend keeping a close watch on this company, as there are numerous exciting developments in their pipeline.
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